Subtract Frame began with the need to do things differently. We’re a small group of designers based in San Francisco, who first met as part of Art Forth Project. Art Forth Project is an artist community building program centered around sharing and exchanging art. Through this program, we had the delightful opportunity to bring home new art prints and photos every month. However, we quickly became frustrated with how cumbersome the framing process can be. The conventional frames we used often broke, and were too fragile to reuse for different pieces. And so the journey to develop a more durable and flexible frame began. After countless designs and tweaks, we perfected our first frame in 2014. We formed Subtract Frame to share our frames with the world.
Innovation. Simplicity. Passion.
We believe less is more. By pairing down unnecessary elements, we design products that express a love of innovation and minimalism. Behind each of our products is a passionate team devoted to making incredible products.